Why do we do what we do? Pure and simple, we are passionate about bicycles and BMX. Our number-one goals is to make bicycles, particularly racing bikes, better machines, capable of taking their riders to the highest level. We do this through innovation and pushing the limits of our manufacturers. Nearly every time we introduced a new product concept to the engineers and production managers at our factories, we were told, “This is impossible. We cannot do this. Please change the design to something we can make.”

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